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MTIP leads €17 million financing round in virtual fertility clinic Apricity

September 05, 2022 + Jessica Di Palo
3 Min read

We are delighted to announce MTIP Fund II’s newest investment in Apricity, UK’s leading virtual fertility clinic. MTIP led the €17 million investment round. The new funds will be used to accelerate Apricity’s growth in the UK, expand geographically (to Spain before the end of the year, followed by Germany and Italy), and further develop its technology, as it continues its mission to become the leading fertility player in Europe. This includes expanding its at-home services to include at-home ultrasound scans in select areas. Iris Ventures joined the investment round as well.

Launched in the UK in 2018 and originally incubated by Kamet Ventures, Apricity heralds a new approach to reproductive medicine – combining fertility care with technology to increase the chances of conception and outperform traditional clinics, while offering a smoother patient experience. The service assists with every step of the fertility treatment journey, and provides continuous, personalised support through its app. With one in six couples having difficulty conceiving, Apricity boasts a 46% success rate per cycle*, compared to a UK average of 31%. Meanwhile, the global fertility market is predicted to hit $26 billion by 2027.

Apricity has seen rapid growth in the past year, more than doubling its revenue and customer growth. It acquired Madrid-based period-tracking app Woom in May this year and has signed up major corporate customers which use Apricity’s services as part of their employee benefits – including tech giants, large banks, as well as the leading providers of employee benefits in the UK, AXA and Reward Gateway. The B2B offering now accounts for more than one third of its revenue.

Spending the day chilling together Apricity Fertility Clinic

Apricity’s tech team recently developed first-of-its-kind AI algorithms that identify the most suitable fertility treatment for patients and then determine the best embryo for selection through 3D reconstruction. The company is the first company to develop 3D reconstruction technology for embryos to assist fertility treatments.

Caroline Noublanche, founder and CEO of Apricity, said: “MTIP’s deep-rooted understanding of the healthcare landscape combined with Iris Ventures’ expertise in the consumer space will be invaluable as Apricity enters its next stage of growth and we expand into more regions. We look forward to supporting more women and couples across Europe who are struggling to conceive and can now hope for a better, less stressful alternative option.”

Christoph Kausch, Managing Partner at MTIP, said: “The virtual business model has really taken off across the healthcare industry, and Apricity was one of its pioneers. Rather than focusing on just one part of the fertility journey, Apricity is using cutting edge technology to transform the end-to-end experience for patients and has seen incredibly strong traction as a result.” Marc Dietrich, who joins the board of directors on behalf of MTIP, adds: “Fertility tech is one of the most important areas of healthcare innovation and we’re excited to support Apricity as it leads the industry to new heights.”

*Clinical pregnancy rate (per embryo transfer event) for all egg sources and all ages, period 2021. See


About Apricity

Apricity is a virtual fertility clinic that has reimagined the fertility journey by combining technology and artificial intelligence with personalised care and medical expertise. Its digital solution is designed to improve the fertility experience and maximise chances of conception. It achieves this by providing access to world-class fertility advisors and a fully-customised treatment journey for patients, all easily navigated through a mobile app. Apricity’s mission is to help you create life – and live yours.

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