France & United Kingdom


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digital health



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Infertility is a massive issue that affects 15% of reproductive-aged couples worldwide, according to the WHO. Despite significant advances in many areas of reproductive medicine and embryology, we are now seeing the success rates stabilize for some of the most common procedures, such as in vitro fertilization (IVF), with wide variation across countries and clinics (c. 25-30% success rate per cycle). The growing demand for more effective and accessible solutions, alongside expectations from patients of higher quality experience have increased the need for innovative solutions in the fertility space.

Apricity is a next-generation fertility clinic that aims to disrupt and outperform the traditional fertility experience. A patient-centric virtual fertility clinic, Apricity leverages technology and AI to address the key challenges of fertility treatment and maximise the chances of success.

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